This is written in regards to some of the biggest myths out there.. To help address those miraculous skin care products that will fit everybody's needs. But
also how to actually achieve those more "miraculous" results you seek.
Marketing... A Wonderful Thing...
It
might be true that you could possibly blame these "miracle cures" on blanket
marketing mediums such as the TV ( I think I will ) so we will dig our heels in
there..
Think of an average skin care product TV commercial...
An
example:
"This product will reduce fine lines and wrinkles and is
guaranteed to (help) make you look 5 years younger..."
Hmmmm... I can promise you that a bath will do the same for a short period of time
as the moisture from the water will be absorbed by your skin, fill out thinner
skin and minimize wrinkles... So.. Why buy their product? ... The Quick Fix in a
jar, that's why...
But Ask yourself.. If these results are True for everyone, why do these
companies making these products so quickly move onto the next "miracle" so
quickly discounting the first?
From a marketing aspect the only reason
you would quit advertising a product is if that "original miracle
product" didn't work out.
Basically it's math...
Out of the 200 million people
who initially brought the product with high expectations, 189 million never
brought it again as it didn't work as well as expected, the company begins to
see profit drop - they have reached everyone they can within their market...
They release the next miracle" so the cycle of profit can start again.
A
Little Cynical? ... Perhaps. But from what we have seen - essentially a basic reality...
The unfortunate truth is that there are no magic
bullets for these more specific claims in skin care, there never were... What
may work exceptionally for you - may not work that same magic for many others.
Big business knows this as they quickly rotate through their product catalogs
on TV and other such mass media markets..
The Best Way to Achieve the Best Possible Results....
More specific results in your own personal skin care Are
Achievable with a little knowledge about what your skin type needs.
With a
little effort in researching those needs and matching those needs with the
ingredients found in your skin care products, you can properly target skin care products that will
provide exceptional results for you. To do this you do need to know what Your
specific needs are.
Commercially - The reason why there are so many skin
care products out there, is that everyone is unique. For Example... I'm sure You have tried products and
think to yourself, how can these guys stay in business??!!.. And another person
will try that same products and Go WoW... Amazing!..
The reason for this is that
although Our body chemistry may all play by certain "sets" of rules -
essentially - we all need a little more of one thing and a little less of
another in varying degrees to achieve the necessary results we are ideally
seeking. This is mainly due to how our own individual body absorbs nutrients in the
foods you eat, and in the liquids you drink, and how your body processes those
nutrients and then apportions and releases the necessary oils, moisture and
nutrients to your skin.
Skin Care should begin with Diet...
I'm not talking about those "Lose 50lbs in 4.8 seconds" diets... Just what you intake on a daily basis. Because it's what your diet does not take care of or your body cannot take care of
itself - you will need seek out in the way of skin care products - to pick up
the "slack".
If asked I would always say that Skin
Care should always begin with good eating habits and a balanced diet. This will
Always help and Never hurt. If in doubt - you should seek the advice of a good
dietitian regarding which foods would work best for your more specific health
and cosmetic needs.
When diet cannot take care of an issue, you need to know
what your "issues" are, do you have dry skin? Oily skin, normal but sensitive
skin? Are you suffering with blemishes or etc? The best way to find out what
skin "type" you have is to talk to a dermatologist as they can normally tell you
what your skin "needs".
Once you know what your skin needs you can do
research on which ingredients you should be applying to your skin to fill those
needs...
Sensitive skin? Oils high in Essential Fatty Acids like evening
primrose, hemp and raspberry seed oils (for example) can go a long way in
helping to naturally alleviate sensitive skin issues.
Oily skin, Choose a
product with lighter more astringent oil like grape seed oil. Or products containing essential oils known to help break down the oils your body may be overproducing.
Dry Sensitive
Skin? Use Moisturizers with medium / heavy oil content and also try trapping
moisture into the skin using products high in Essential Fatty acids after
bathing etc...
As you can see, there are many ways to tune in better
results using specific products and techniques to achieve more specific results.
The trick is Knowing what your skin needs because once you know what your skin
needs then it's just a case of "tuning" ingredients, diets and treatments to
best fit your specific body chemistry and achieve the maximum results
possible...
So Much to choose from...
You have seen isles and isles of
skin care products, all made with a little more of this, or a little less of
that. Or with an emphasis on one particular ingredient. This is because those
manufacturing these products Know that - even unaware of their own specific
needs - a certain group of people will achieve exceptional results from one
formula or another and the rest will receive smaller benefit to one degree or
another.
As Any improvement is better than none - all of these products you see
at the store are sale-able from a marketing aspect.
How we do things...
We start with better ingredients...
It will always be true that no matter which skin type group you are inclusive of, a person will always benefit from the higher quality materials we use over the cheaper materials used in many other skin care products which are available to you.
We then fine tune formulations to skin types...
All of our products are more designed to target certain skin types. When customers
contact us regarding which of our products will work best for certain results we
will normally try to find out a little about that person regarding skin issues
and skin type before attempting to answer the question.
Sensitive Skin?
Try Unscented products. Oils like our apricot oil, Soaps like our honey oatmeal soap or products such as our
goat's milk lotion and creams were designed for people with more sensitive skin. Stay away from The "Sulfates" and foaming agents used in many Liquid Soaps, Shampoos and Bath
bars, as these can be very drying to the skin.
Dry skin? Depending on
what is causing it? Body Chemistry - a lighter more moisture laden product like
honey almond lotion may more immediately offer increased moisture but you can
tune to the heavier oils like Shea butter as the heavier the oil content of a
product the better the product will be in locking the moisture in your skin;
so if dryness is due to the Climate exposure then you may need to lock the
moisture in using heavier oil and butters or cream products.
Oily Skin?
Our green tea and aloe products may better suit your needs as they contain oils
which have proved to be more astringent.
Normal Skin? Lucky You!.. You
can pretty much have your pick.. Find out what your skin needs are and match to
the ingredients we use within our formula to what you know your skin requires to
receive the best possible results.
The Myth?...
Mass Marketed "Anti Wrinkle Creams" and those ever elusive, "Anti Aging" serums.
The Truth?
Although these things do exist, these
compounds are person specific.
High quality oils and moisturizers like those we
use within our own formulas is Much better for the skin than a lower quality
oil in all general applications.. This will always be true. But how your body
utilizes that moisture, those oils and the many nutrients found in skin care products will be
completely unique to you.
With all this said, the more you know regarding your skin and what it
needs, the better off you will be finding that "exceptional" skin care product which will
produce the best results for you.
Nothing worthwhile is ever easy is it? But with a little knowledge and
effort you will more easily be able to maximize your desired skin care results while helping to save about a million dollars in the search for those "ultimate" skin care products.
Hope to have helped,
Take Care
Mark & Lisa Denham
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